Viral Video Analysis

Dirt Devil AD

The video shows a vicar following a woman in a house and it shows what looks like her husband praying, as they proceed up the stairs you can hear screaming and everything is tense then the vicar opens the door and and the room seems empty then shows the bible pages flicking through fast by the wind and then suddenly it shows the daughter on the ceiling being possessed by a demon and screaming then the camera moves up and shows a old lady hoovering.
The target audience is mainly cleaners or care takers or for home use, it might be viewed by people aged 14 to 50 but apply's to people between 18 to 60.
Its has been mainly on TV and Internet.
To sell and hoover mainly and a lil ad for the movie 'The Exorcist'.
The image quality on the video is in HD on both TV and internet and its the same with the sound and has been edited like a movies.
Overall its a great advert :)