(30.1.1)

TV advert are short clips that are used to promote a product to a target audience, There are three characteristics that are in most adverts these are slogans and name of brand,U.S.P(unique selling point) and promotion. Video 1 The average American consumes3000 adverts a day, They might see these adverts while watching tv,on the floor in super markets, on the shelves, on the side of telephone booths, blip adds and anywhere else you could think of. The second most uttered word in the world is the term "OK", Advertisers use a character or a personality to help sell a product because people cant connect with cigarets but they can with the Marlboro man and it helps sell because everytime you see the logo/character/personality you will link it with the product, but advertising doesn't always work because sometimes its targeted at the wrong audience or the product makes people want nothing to do with it for example The Ford Edsel seemed like a good car but mainly because it was ugly people didn't like it. Video 2 Research is an important phase of making a TV advert because it will help you get a insight of what you target audience is and what it likes and want from the products of your company/brand and how you can improve it to fit the users needs so it will sell better/have more people buying it and by doing research and finding out from people what they like about the product and use that in a advert and they found out what grabs peoples attention e.g. babies or dogs because people are interested in seeing what they are going to do. Video 3 Adverts stop us from turning over by using great visuals and pyrotechnics and also spend time making sure its eye catching e.g. by using a catchy jingle or something amazing like a baby dancing, the future of advertising doesn't seem to be that different from now because as we can see from where it started it hasn't changed much so i don't think that it will be that different just better visuals and new products.