I think this advert is aimed at people aged 16 and up wards and for people who are on the go that sweat and they want to smell good because there work involves lots of movement or manual work mainly in the C2 and D groups also they will be meeting costumers and want to smell good so the costumer and co-workers can bear to be around them.
( http://www.youtube.com/watch?v=J8f4hpBGDYQ )
This advert uses someone from group A because they are looked up to by people in lower groups as important and smart and they would naturally believe what they say but the product its self is for anyone aged 5+ no matter what your class is you still brush your teeth.
( http://www.youtube.com/watch?v=d3jHtTmAEgU )
This advert is aimed at people aged 25+ in the A and B group because they can afford the product and want to be really showing off in the state of the art car instead of something that everyone can get, it also makes people in the lower group want to be like the people in the A and B group so they will save money if they can and buy the product so they can show off to others in there group and groups below and give the view that they are in a higher group.
( http://www.youtube.com/watch?v=fJnaOPzZ_pQ )
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