The advert starts out by showing people wearing Adidas and its all a montage then as the music speeds up and drops its shows the people doing different activities wearing Adidas then it ends by one of the skaters coming towards the camera and then shows our slogan "WE ARE LONDON" and the Adidas logo.
In my point of view the advert went well and I got most of the shots that I wanted and I got to film mainly what I wanted but I still think I could have gotten more of a wide range of shots so there would be more variety in shots and I could have done more activities but I think the advert showed whats mainly done by teens in London in there spare time, overall I'm happy with it but theres always room for improvement and the team I had was good they helped out with filming and organising people for the video and equipment we used was good it got the job done to a satisfactory standard, the aspects of the final video I was pleased with was the videos going in sync with the music and some of the shots we got, if I compared it to a professional Adidas advert I can see some similarities and differences because its in a sporty theme and shows the product in use but it doesn't use the equipment used in some Adidas adverts to make them look polished and futuristic also we didn't have celebrities in our advert, we used music and sports which most people like and can relate to to persuade the audience, I think it will help sell the product because it shows everyone using it in different situations and places or at least get the brand more known in general, the target audience for my advert would be male and female aged between 12 to 40 mainly into sports, the feed back we got was good and most people enjoyed it and thought it got the message across, the only aspect I wasn't happy with was some team member not turning up to shoot and the equipment could have been better but over all I was happy and think next time I will film more shots before I begin to edit.
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