Friday, 11 November 2011
(30.1.4)
Advert 1
Product Name: Windows 7 PC
Persuasive techniques: It uses family to persuade people to buy the product by showing them being happy and working together and enjoying them selfs.
Product USP: You can share what your media easily and create all kinds of things using a Windows 7 PC.
Link: http://www.youtube.com/watch?v=pqfPoov78oo
Advert 2
Product Name: CHRYSLER
Persuasive techniques: Uses Eminem a well known rapper and uses Detroit city where he's from also and says that its a luxurious car thats not too expensive.
Product USP: Luxurious car thats not too expensive and Eminem driving it.
Link: http://www.youtube.com/watch?v=APS9tso1G9k
Advert 3
Product Name:Old Spice
Persuasive techniques:It uses comedy and repetition to keep the audience interested.
Product USP: comedy and quick change of scene
Link:http://www.youtube.com/watch?v=owGykVbfgUE&feature=related
Friday, 4 November 2011
(30.1.2)
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Type of persuasive technique
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Link to an advert which uses this technique
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The anecdote: Personal experience or story which is sold
to us as proof.
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Adjectives: Crisp, fresh, healthy, nutritious, ect…
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Repetition: Key points, positives about the product, themes ect…
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Statistics: Often presented as factually accurate but sometimes they are a bit
dubious.
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Fact: A statement that is true and can be proven.
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(30.1.1)
TV advert are short clips that are used to promote a product to a target audience, There are three characteristics that are in most adverts these are slogans and name of brand,U.S.P(unique selling point) and promotion.
Video 1
The average American consumes3000 adverts a day, They might see these adverts while watching tv,on the floor in super markets, on the shelves, on the side of telephone booths, blip adds and anywhere else you could think of.
The second most uttered word in the world is the term "OK", Advertisers use a character or a personality to help sell a product because people cant connect with cigarets but they can with the Marlboro man and it helps sell because everytime you see the logo/character/personality you will link it with the product, but advertising doesn't always work because sometimes its targeted at the wrong audience or the product makes people want nothing to do with it for example The Ford Edsel seemed like a good car but mainly because it was ugly people didn't like it.
Video 2
Research is an important phase of making a TV advert because it will help you get a insight of what you target audience is and what it likes and want from the products of your company/brand and how you can improve it to fit the users needs so it will sell better/have more people buying it and by doing research and finding out from people what they like about the product and use that in a advert and they found out what grabs peoples attention e.g. babies or dogs because people are interested in seeing what they are going to do.
Video 3
Adverts stop us from turning over by using great visuals and pyrotechnics and also spend time making sure its eye catching e.g. by using a catchy jingle or something amazing like a baby dancing, the future of advertising doesn't seem to be that different from now because as we can see from where it started it hasn't changed much so i don't think that it will be that different just better visuals and new products.
Wednesday, 19 October 2011
Evaluation 6 weeks
I have been doing a level 3 new media for 6 weeks now and during the 6 weeks I got a studie buddy to contact if I need any help also I have made a blog on blogger by making a account and posting text, pictures and videos on it and learning the many ways I can use my blog and the differnce uses it has, I have also been putting my work on there so my touter can view it and assess my work. Then we where told to use a website called Prezi which is a presentation softwear online, we where told to make presentations about something we wanted to do/where intrested in doing in the media industry e.g. acting, photography ect... at the same time we made a rough script and a rough plan for my video profile that we where asked to make things like the camera angles, camera movments ect... I then re-edited my script and cut out bits that I didnt want in it and then moved on to making a story board for my video, we where told to make a video about us or something we where passionate about.
Then we where put in groupes of 3 or 4 and were told to get a camera and tripod and go and film the five shot sequence of a each of us doing something like listing to music, calling someone, reading a book, writing or drawing using the 5 shot rule, after that we came back and put the videos on the computers to edit and get use to using Final cut pro.
Then after we had done that we where told to film the scenes we wanted for our video profiles and also do our commentry using the script we made and put them all on a memory card that we where all given individually and after doing so we put all the vidoe from the memory card on the computers to start editing using Final cut pro.
During the 6 weeks we kept a lesson log and week review, in our lesson log we set one main target to be achived and sub-targets which will help us achive that target and also keep us on track and the week review helped us see what we did in the week that had gone by.
After we had finished editing our videos we uploaded them and put them on our blogs for them to be assessed.
During the 6 weeks I have learnt how to use Final cut pro and the 5 shot rule also I have made 2 videos and my own blog I have enjoyed the time I have done these and think it all went well.
Then we where put in groupes of 3 or 4 and were told to get a camera and tripod and go and film the five shot sequence of a each of us doing something like listing to music, calling someone, reading a book, writing or drawing using the 5 shot rule, after that we came back and put the videos on the computers to edit and get use to using Final cut pro.
Then after we had done that we where told to film the scenes we wanted for our video profiles and also do our commentry using the script we made and put them all on a memory card that we where all given individually and after doing so we put all the vidoe from the memory card on the computers to start editing using Final cut pro.
During the 6 weeks we kept a lesson log and week review, in our lesson log we set one main target to be achived and sub-targets which will help us achive that target and also keep us on track and the week review helped us see what we did in the week that had gone by.
After we had finished editing our videos we uploaded them and put them on our blogs for them to be assessed.
During the 6 weeks I have learnt how to use Final cut pro and the 5 shot rule also I have made 2 videos and my own blog I have enjoyed the time I have done these and think it all went well.
Evaluation Video
My video profile is a about me and what I like doing and what kind of person I am, I started it by filming the scenes I wanted but I still wasnt happy so I helped others with filming and some editing and got some more ideas about what I wanted to do with my video.
So I did some filming around college and some at home and had some that I had done before so I looked through what I had and what I needed and filmed any extra things I needed.
After filming everything and getting all my videos together I decided what music I wanted in my video so I downloaded a few songs that I had thought about using in my video.
I then log and transferd all the videos I wanted to use and imported all the music I was going to use and did the same with the pictures, After that arranged the videos and music to make a rough edit and I viewed it and kept playing around with them for a little bit.
Then I decided what music and videos I was going to keep and not keep, after that I began by making my intro and adding the video and music then when I was happy with it I did the middel and after that I decided how I was going to end it, After I made a edit I was happy with I then did my vocal commentry and added it to the time line.
Then I sliced and arranged the commentry to fit in with the video then I lowerd the parts of music so that it wouldn't over lap my voice and renderd it all.
After all that I decided to fix all the little details and added some text where I it was requierd, then after I added some effects to make my video look better and less boring.
I watched it a few times and tweeked bit that I thought didnt work and then I asked people what they thought about it and listend to what they said and was happy with it so I exported it and uploaded it to YouTube then embeded it to my blog.
I was happy with it but I feel that if I had longer time to shoot and edit my video it would have been better and one thing I would change if I did it again would be my commentry because I can sound boring at times but overall I think it worked and went well.
So I did some filming around college and some at home and had some that I had done before so I looked through what I had and what I needed and filmed any extra things I needed.
After filming everything and getting all my videos together I decided what music I wanted in my video so I downloaded a few songs that I had thought about using in my video.
I then log and transferd all the videos I wanted to use and imported all the music I was going to use and did the same with the pictures, After that arranged the videos and music to make a rough edit and I viewed it and kept playing around with them for a little bit.
Then I decided what music and videos I was going to keep and not keep, after that I began by making my intro and adding the video and music then when I was happy with it I did the middel and after that I decided how I was going to end it, After I made a edit I was happy with I then did my vocal commentry and added it to the time line.
Then I sliced and arranged the commentry to fit in with the video then I lowerd the parts of music so that it wouldn't over lap my voice and renderd it all.
After all that I decided to fix all the little details and added some text where I it was requierd, then after I added some effects to make my video look better and less boring.
I watched it a few times and tweeked bit that I thought didnt work and then I asked people what they thought about it and listend to what they said and was happy with it so I exported it and uploaded it to YouTube then embeded it to my blog.
I was happy with it but I feel that if I had longer time to shoot and edit my video it would have been better and one thing I would change if I did it again would be my commentry because I can sound boring at times but overall I think it worked and went well.
Friday, 14 October 2011
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