Editing: The Invisible Art
• How can editing build tension and pace?:By using music and many different shots getting faster towards the end of the scene mainly using both music and cutting and can be very effective and changing the frequency throughout the scene.
• What is crosscutting?:Cutting from 1 person to another to compare there progress and then show the audience to show a reaction shot these can be made up of different shots from XCU to LS.
• What are reaction shots?:Reaction shots are shots used to show the reaction of a audience/spectators of a event in which the character is doing someone e.g. he's racing up a hill and nearly falls and then cuts to show the audience's reaction.
• What is seamless editing? Its when the audience is caught up in the action that they don't notice the editing and shot cutting and automatically fill in the gaps because the audience is used to the situation.
• What is a jump cut?:When its jumps from one part of the scene to another part but staying to the same scene but cutting out sections at a time which can how a great effect when its used properly e.g. when the person is talking and you can jump to a shot of them thinking then jump to a shot of them answering.
• What is a flash back and what does it achieve?:A flash back is when the person is reminded of something in the past that had happened and the scene will cut to the flash back to show that memory or event, it can be used to achieve a back story to a person or situation which will help the audience get a better understanding of whats going on e.g. in Sweeny Todd it starts off by Sweeny in London and he starts telling the story of why he hates London and as he is doing so it shows flash backs which help the audience get a better understanding of what happened before and why he feels the way he does.
• How can editing be used poetically?:It makes the audience think which makes it a active viewing which makes the audience try to work out the relationship between the things shown or situation.
Thursday, 5 January 2012
Intro to Editing (16.1.1)
The Gloaming
• What is editing?:The process of selecting shots and putting them together to create a story.
• What is Elliptical editing?:Tells us what has happened with out showing every bit of then video and allows us to fill in the gaps so it helps the video to move on quickly.
• Why are long shots used?:To show the location/surroundings to the audience.
• What is ‘non-diagetic sound’?:Its sound/music that isn't there and is played under the natural sound that we the audience can hear it but the character can't.
• How do we know she is bending down to pick up the ring? (what shots are used and why?):They use Elliptical editing to shorten the sequence of her picking up the ring and still makes senesce to the audience and allows it to be shot in different shots e.g. close up of face then shows a close up of her hand picking up the ring then back to her face looking at it.
Hustle
• Overhead establishing shot – what does this achieve?:It sets out the scene and the character places around the room.
• What is Shot-Reverse-Shot?:Its cutting back and fourth to show characters appears to be talking to each other and making eye contact.
• What is Eye-line matching?:Its when there are two people talking to each other and when the camera is on them there eyes will appear to be looking at the other person e.g. Person one is standing and person 2 is sitting so person 1 will look down and off camera and person 2 will look up and off camera, so it looks like they are making eye contact while they talk.
• Why do we cut to the other members of the group?:To see what there reactions to each other and how they react to the leader telling them the plan and to show there faces.
• What is a wipe?:Its a transition its used to move from one location to the other quickly.
• What is the effect of using quick cuts?:It creates a fast rhythm and keep the audience on there toes.
• What is editing?:The process of selecting shots and putting them together to create a story.
• What is Elliptical editing?:Tells us what has happened with out showing every bit of then video and allows us to fill in the gaps so it helps the video to move on quickly.
• Why are long shots used?:To show the location/surroundings to the audience.
• What is ‘non-diagetic sound’?:Its sound/music that isn't there and is played under the natural sound that we the audience can hear it but the character can't.
• How do we know she is bending down to pick up the ring? (what shots are used and why?):They use Elliptical editing to shorten the sequence of her picking up the ring and still makes senesce to the audience and allows it to be shot in different shots e.g. close up of face then shows a close up of her hand picking up the ring then back to her face looking at it.
Hustle
• Overhead establishing shot – what does this achieve?:It sets out the scene and the character places around the room.
• What is Shot-Reverse-Shot?:Its cutting back and fourth to show characters appears to be talking to each other and making eye contact.
• What is Eye-line matching?:Its when there are two people talking to each other and when the camera is on them there eyes will appear to be looking at the other person e.g. Person one is standing and person 2 is sitting so person 1 will look down and off camera and person 2 will look up and off camera, so it looks like they are making eye contact while they talk.
• Why do we cut to the other members of the group?:To see what there reactions to each other and how they react to the leader telling them the plan and to show there faces.
• What is a wipe?:Its a transition its used to move from one location to the other quickly.
• What is the effect of using quick cuts?:It creates a fast rhythm and keep the audience on there toes.
Wednesday, 4 January 2012
teh script....
Starts out and shows bag being droped on the table infront of me.
The bag is opend and closed and opend and then then person runs away.
Then I starts to dance then then Piere catches the virus.
LK then walks into the room and is hit by the virus.
Then LK starts to dance as well and his friend see's him and comes towards him.
He starts to dance too and from a distans Danny starts to move his shoulder.
Iman see's him doing so and slaps him and souts at him "NO!!!".
Fin
Friday, 9 December 2011
(30.1.5)
I think this advert is aimed at people aged 16 and up wards and for people who are on the go that sweat and they want to smell good because there work involves lots of movement or manual work mainly in the C2 and D groups also they will be meeting costumers and want to smell good so the costumer and co-workers can bear to be around them.
( http://www.youtube.com/watch?v=J8f4hpBGDYQ )
This advert uses someone from group A because they are looked up to by people in lower groups as important and smart and they would naturally believe what they say but the product its self is for anyone aged 5+ no matter what your class is you still brush your teeth.
( http://www.youtube.com/watch?v=d3jHtTmAEgU )
This advert is aimed at people aged 25+ in the A and B group because they can afford the product and want to be really showing off in the state of the art car instead of something that everyone can get, it also makes people in the lower group want to be like the people in the A and B group so they will save money if they can and buy the product so they can show off to others in there group and groups below and give the view that they are in a higher group.
( http://www.youtube.com/watch?v=fJnaOPzZ_pQ )
( http://www.youtube.com/watch?v=J8f4hpBGDYQ )
This advert uses someone from group A because they are looked up to by people in lower groups as important and smart and they would naturally believe what they say but the product its self is for anyone aged 5+ no matter what your class is you still brush your teeth.
( http://www.youtube.com/watch?v=d3jHtTmAEgU )
This advert is aimed at people aged 25+ in the A and B group because they can afford the product and want to be really showing off in the state of the art car instead of something that everyone can get, it also makes people in the lower group want to be like the people in the A and B group so they will save money if they can and buy the product so they can show off to others in there group and groups below and give the view that they are in a higher group.
( http://www.youtube.com/watch?v=fJnaOPzZ_pQ )
Thursday, 8 December 2011
Advert Evaluation (30.4)
The advert starts out by showing people wearing Adidas and its all a montage then as the music speeds up and drops its shows the people doing different activities wearing Adidas then it ends by one of the skaters coming towards the camera and then shows our slogan "WE ARE LONDON" and the Adidas logo.
In my point of view the advert went well and I got most of the shots that I wanted and I got to film mainly what I wanted but I still think I could have gotten more of a wide range of shots so there would be more variety in shots and I could have done more activities but I think the advert showed whats mainly done by teens in London in there spare time, overall I'm happy with it but theres always room for improvement and the team I had was good they helped out with filming and organising people for the video and equipment we used was good it got the job done to a satisfactory standard, the aspects of the final video I was pleased with was the videos going in sync with the music and some of the shots we got, if I compared it to a professional Adidas advert I can see some similarities and differences because its in a sporty theme and shows the product in use but it doesn't use the equipment used in some Adidas adverts to make them look polished and futuristic also we didn't have celebrities in our advert, we used music and sports which most people like and can relate to to persuade the audience, I think it will help sell the product because it shows everyone using it in different situations and places or at least get the brand more known in general, the target audience for my advert would be male and female aged between 12 to 40 mainly into sports, the feed back we got was good and most people enjoyed it and thought it got the message across, the only aspect I wasn't happy with was some team member not turning up to shoot and the equipment could have been better but over all I was happy and think next time I will film more shots before I begin to edit.
In my point of view the advert went well and I got most of the shots that I wanted and I got to film mainly what I wanted but I still think I could have gotten more of a wide range of shots so there would be more variety in shots and I could have done more activities but I think the advert showed whats mainly done by teens in London in there spare time, overall I'm happy with it but theres always room for improvement and the team I had was good they helped out with filming and organising people for the video and equipment we used was good it got the job done to a satisfactory standard, the aspects of the final video I was pleased with was the videos going in sync with the music and some of the shots we got, if I compared it to a professional Adidas advert I can see some similarities and differences because its in a sporty theme and shows the product in use but it doesn't use the equipment used in some Adidas adverts to make them look polished and futuristic also we didn't have celebrities in our advert, we used music and sports which most people like and can relate to to persuade the audience, I think it will help sell the product because it shows everyone using it in different situations and places or at least get the brand more known in general, the target audience for my advert would be male and female aged between 12 to 40 mainly into sports, the feed back we got was good and most people enjoyed it and thought it got the message across, the only aspect I wasn't happy with was some team member not turning up to shoot and the equipment could have been better but over all I was happy and think next time I will film more shots before I begin to edit.
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